Ilona London was founded on a belief: that jewellery isn’t just an accessory, it’s the foundation of personal style.

As a fine jewellery curator, Ilona London´s ever evolving collection is a considered edit of rare, one-of-a-kind pieces chosen for their individuality, permanence and character.

Afterall, the right piece isn’t just beautiful, it has the power to transform your mood, your look, and your day.

Some wardrobes start with a great coat.
Ours begins with the perfect jewel.


Building Your Perfect Jewellery Wardrobe

Jewellery tells a story, and we believe in helping you curate yours with intention, confidence and care at every stage.

Ilona London offers a considered approach to building a jewellery wardrobe, bringing together exceptional vintage jewels, our contemporary Solstice collection and bespoke pieces to create something enduring and uniquely yours.

Whether vintage, contemporary or bespoke, every jewel is chosen for its craftsmanship, versatility and lasting relevance. Designed to be worn, layered and treasured for generations.

Effortless luxury, timeless design and your statement style combined. This is the jewellery wardrobe you’ll wear forever.

Ilona Gowrie-Smith, Founder


Sustainable Luxury In Vintage Jewellery

Vintage jewellery offers an inherently sustainable approach to luxury. Every piece already exists, requiring no new mining or production - and carries with it the craftsmanship and materials of another era.

It is sustainability through longevity: jewellery made to outlast its time, now finding its next chapter.


Meet Ilona Gowrie-Smith

Ilona is an Australian born gemmologist and jeweller. After nearly a decade in the Investment Banking world, she decided to pursue her first love - gems and jewellery. She moved to London where she earnt her Graduate Gemmologist title at GIA and was then fortunate enough to train in Mayfair, at The Antique Jewellery Company, one of the largest antique dealers in London.

She now lives in Mallorca, Spain with her family and continues to travel the world seeking inspiration for new designs and sourcing special pieces for her vintage collection.

Through Ilona London, she works as both curator and advisor, helping clients build jewellery collections rooted in individuality, craftsmanship and enduring style.