Some wardrobes start with a great coat.
Ours starts with the perfect jewel.
Ilona London was founded on a belief: that jewellery isn’t just an accessory—it’s the foundation of personal style. With this in mind, Ilona set out to curate a collection where modern and vintage pieces come together seamlessly. Afterall, the right piece isn’t just beautiful — it has the power to transform your mood, your look, and your day.
A world of effortless luxury.
Effortless Elegance is at the heart of everything we do — seamlessly blending
vintage and modern pieces to create a jewellery wardrobe that feels
timeless, wearable, and uniquely yours.
As a Gemmologist, fashion lover and long-time jewellery obsessive, Ilona works closely with her Clients to match their aesthetic or occasion, to the jewel of their dreams. Her expertise lies in curating collections, transforming sentimental pieces, and identifying gaps to build jewellery wardrobes that complement and elevate modern lifestyles.
Effortless luxury, timeless design
and your statement style combined— this is the jewellery wardrobe you’ll wear forever.
— Ilona Gowrie-Smith, Founder
Building Your Perfect
Jewellery Wardrobe
Jewellery tells a story, and we believe in helping you curate yours with intention. Every item is handpicked for its craftsmanship, versatility, and lasting value.
You’ll find bold gold, rare gemstones, and one-of-a-kind vintage finds, alongside ready to wear and demi-bespoke modern pieces, designed to fit effortlessly into your wardrobe. Whether you're investing in your first signature piece or adding to a lifetime collection, we´re here to guide you toward jewellery that feels as good as it looks.
About Ilona
Ilona is an Australian born gemmologist and jeweller. After nearly a decade in the Investment Banking world, she decided to pursue her first love — gems and jewellery. She moved to London where she earnt her Graduate Gemmologist title at GIA, London. She was then fortunate enough to train in Mayfair at The Antique Jewellery Company, one of the largest antique dealers in London, becoming a specialist
in vintage and antique jewels.
